The event began Sept. 23, 1982 at 16h, Bordeaux, Lille, Marseille and Toulouse were the four regional branches chosen by George Falconnet to launch himself BX. The event is announced in the Journal of 20h.
Just ¼ of an hour later, the esplanade of the tower is packed with people. That night, the Eiffel Tower is endowed with a super powerful sound reproducing music sidereal projectors send light beams in the sky ... From the first floor down a huge box marked "This is the new CITROËN." The suspense is at its highest when the cash hits the podium. The BX will soon be revealed to the public, it is almost midnight at that time. The case opens ... a moment of silence that follows a storm of applause. "She lives, she dreams, she dreams, the BX!" the words used in advertising their meaning at that moment! At baptism by the Executive Board (Georges Falconnet cuts the ribbon), the sky adds its grain of humor by making a few drops of water ...
The BX is well born, well underway, but the show is not over yet! The crowd is asked to move to the deck of the Trocadero. The Eiffel Tower will light up the night with the colors of Citroën double chevrons to Zebra ... and finally a firework display by Ruggieri.
The press of the time emphasized the importance of the event and the means used "A great publicity stunt, ah! André Citroën could see if this ... "
Citroën BX HAPPY BIRTHDAY!
Here, the link to view photos
http://www.yaronet.com/posts.php?s=115153And remember, live the Bx!
Taigi rugsėjo 23 d. Data kaip ir aiški. Prancūzai jau suka galvas dėl artėjančio jubiliejaus:
Registruotis
Prisijungti
DUK
Ieškoti
Red
